Did you know stress-sweat is a thing?

It is. And it sucks. It's unpredictable and it smells worse than regular or activity-related sweat. From getting a job, to starting a career, dealing with relationships, fighting for a less sexist world, there's no shortage of stressful situations for young women out there.

While Secret can't magically make all that stress go away, it can protect them from the stench that comes from going out there, kicking ass, being awesome and getting what they want.

In Laika's 3rd film the characters mimic reality, at least the reality of those involved in bringing this original story to life.

The Boxtrolls are ingenious little makers who live in the sewers of Cheesebridge, a town run by the opulent White Hats and guarded by the vicious Red Hats. 

Laika's animators don't live in the sewers and while far superior to the Boxtrolls in intelligence and good looks, they may be just as vitamin D deficient. 

To introduce this brand new piece of IP to the world, we created trailers, behind the scenes featurettes, a character creation tool, a immersive, gamified website, in-character social media presence both on Tumblr and Twitter and of course, a limited-edition, movie-themed pair of Nike Roshe Runs created in partnership with the legendary designer Tinker Hatfield.

Visit the official website here: www.theboxtrolls.com

For more, follow this link: www.wk.com/campaign/the_boxtrolls

Kubo and the two strings is Laika's 4th and most ambitious film.

This year we worked with them on a series of short films to give audiences a glimpse on what it takes to craft an epic samurai story in stop-motion animation.

We also created the movie's official website which is packed with a series of incredible webgl, browser based, mobile games including one where you can battle your opponents for a chance to win an exclusive, limited-edition pair of Nike Air Jordan Kubo XV's designed by legendary designer Tinker Hatfield.

How do you solve a creative problem? 

Well, sometimes you just have to create 60+ other problems to solve.

On this campaign, we created a series of mobile games/toys/time-wasters inspired by the feeling you get from drinking a delicious, icy-cold Coke, a feeling that can only be captured by a unique word (or noise): "Ahh!"

So, we spilled Coke all over the web with the creation of Ahh.com, then Ahhh.com, then Ahhhh.com, and Ahhhhhhhhhhhh.com and so on, all the way until we couldn't fit more Hs on a single URL, and for each of them we created something to distract, entertain, challenge or humour our audience. 

Unfortunately the campaign is no longer online but you can still get a little taste with the visuals and gifs on this page.

Press:
FWA - site of the day / Mobile site of the day

For over a decade, Laika has been pushing the boundaries of stop-motion animation in unimaginable ways. From Coraline, to Paranorman, to The Boxtrolls and now with Kubo and the two strings, they've grown a ton in ambition, scale and their passion for telling stories in brave and unusual ways.

This short video was created as a celebration of their 10 year anniversary. 

We created the Battle of the Cheetos - a massive multiplayer online game - that personified each type of Cheetos as a different soldier in our worldwide web war. 

Consumers could fight each other live on partner websites, become generals of those sites (and have their names featured on banners), and add a badge to their own webpages, enabling them to host battles while organically expanding our campaign.

Our task was to turn some pretty dense information into something entertaining. We used the best current technology could offer in other to attract attention to an otherwise boring subject, the energy grid. In the process, we ended up creating the first in-browser augmented reality experience.

Gold Cube at Art Directors Club 2010
Bronze at Cannes 2009
AICP 2009
Silver at Clio 2009
FITC 2009 Best in show, Best Flash Design , Best experimental flash